con ‧ note /kəˈnəʊt $ -ˈnoʊt/ BrE AmE verb [transitive] formal
[ Date: 1600-1700 ; Language: Medieval Latin ; Origin: connotare , from Latin com- ( ⇨ COM- ) + notare 'to note' ]
if a word connotes something, it makes you think of qualities and ideas that are more than its basic meaning ⇨ denote :
The word ‘plump’ connotes cheerfulness.