cre ‧ a ‧ tiv ‧ i ‧ ty AC /ˌkriːeɪˈtɪvəti, ˌkriːeɪˈtɪvɪti/ BrE AmE noun [uncountable]
[ Word Family: noun : ↑ creation , ↑ creativity , ↑ creator , ↑ creativeness ; verb : ↑ create , ↑ recreate ; adverb : ↑ creatively ; adjective : ↑ creative ≠ UNCREATIVE ]
the ability to use your imagination to produce new ideas, make things etc:
artistic creativity
Teachers have been attacked for stifling creativity in their pupils.
Editors complain about the lack of creativity in the ideas put to them.