de ‧ serv ‧ ing /dɪˈzɜːvɪŋ $ -ɜːr-/ BrE AmE adjective
1 . needing help and support, especially financial support
deserving causes/cases
The National Lottery provides extra money for deserving causes.
2 . be deserving of something formal to deserve something:
Some criminals are more deserving of their punishment than others.