i ‧ dent /ˈaɪdent/ BrE AmE noun [countable]
a short statement, often involving a piece of music, that tells you the name of a radio station or television ↑ channel , which is broadcast between programmes:
TV idents
i ‧ dent /ˈaɪdent/ BrE AmE noun [countable]
a short statement, often involving a piece of music, that tells you the name of a radio station or television ↑ channel , which is broadcast between programmes:
TV idents
Longman Dictionary of Contemporary English. Longman - Словарь современного английского языка. 2012