mer ‧ chan ‧ dis ‧ ing /ˈmɜːtʃ ə ndaɪzɪŋ $ ˈmɜːr-/ BrE AmE noun [uncountable]
1 . toys, clothes, and other products relating to a popular film, sports team, singer etc:
The concerts generated £3 million in ticket and merchandising sales.
2 . the way in which shops and businesses try to sell their products:
the director of merchandising