po ‧ tent /ˈpəʊt ə nt $ ˈpoʊ-/ BrE AmE adjective
[ Date: 1400-1500 ; Language: Latin ; Origin: present participle of potere 'to be powerful' ]
1 . having a very powerful effect or influence on your body or mind SYN powerful :
potent drugs
a potent symbol of oppression
Advertising is a potent force in showing smoking as a socially acceptable habit.
A good company pension scheme remains a potent weapon for attracting staff.
2 . powerful and effective:
The treaty requires them to get rid of their most potent weapons.
3 . a man who is potent is able to have sex or able to make a woman ↑ pregnant OPP impotent
—potently adverb