PR /ˌpiː ˈɑː $ -ˈɑːr/ BrE AmE noun [uncountable]
1 . (public relations) the work of explaining to the public what an organization does, so that they will understand it and approve of it
PR agency/firm/consultant
a large PR firm
The band have been getting a lot of good PR recently.
Many say it was no more than a PR exercise (=something done to make people think something is good) .
2 . British English the abbreviation of proportional representation