noun Date: 1842 a word or expression that is used repeatedly and conveniently to represent or characterize a person, group, idea, or point of view, slogan 2
CATCHPHRASE
Meaning of CATCHPHRASE in English
Merriam Webster. Explanatory English dictionary Merriam Webster. Толковый словарь английского языка Мерриам-Уэбстер. 2012