noun see: yearn Date: 1930 a personal magic of leadership arousing special popular loyalty or enthusiasm for a public figure (as a political leader), a special magnetic charm or appeal
CHARISMA
Meaning of CHARISMA in English
Merriam Webster. Explanatory English dictionary Merriam Webster. Толковый словарь английского языка Мерриам-Уэбстер. 2012