n.
Pronunciation: ˌ s ī -k ə - ' gra-fiks
Function: noun plural but singular or plural in construction
Etymology: psych - + - graphics (as in demographics )
Date: 1968
: market research or statistics classifying population groups according to psychological variables (as attitudes, values, or fears) also : variables or trends identified through such research
– psy · cho · graph · ic \ -fik \ adjective
– psy · cho · graph · i · cal · ly \ -fi-k( ə -)l ē \ adverb