Synonyms and related words :
anoint, asperge, asperse, baptize, bring up, broach, call, define, denominate, designate, dip, dub, entitle, establish, float, found, identify, immerse, inaugurate, induct, initiate, install, institute, introduce, label, launch, lift up, name, nickname, nominate, raise, ring in, set agoing, set on foot, set up, specify, sprinkle, start going, start up, style, tag, term, title, turn on, usher in