Meaning of SWOOSHTIKA in English


n. Derogatory reference to the distinctive logo of the Nike Corporation. Alludes to the powerful hegemony of Nike in the world of sportswear and marketing, the blind logo-worship of unthinking masses of people, and Nike's treatment of its third world workers like slave labor; implicit comparison with Nazi party and the its swastika. [blend of swoosh + -tika, from 'swastika'] Context and source: "People are already beginning to talk about the 'swooshtika'" (Conversation)

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