SWOOSHTIKA

n. Derogatory reference to the distinctive logo of the Nike Corporation. Alludes to the powerful hegemony of Nike in the world of sportswear and marketing, the blind logo-worship of unthinking masses of people, and Nike's treatment of its third world workers like slave labor; implicit comparison with Nazi party and the its swastika. [blend of swoosh + -tika, from 'swastika'] Context and source: "People are already beginning to talk about the 'swooshtika'" (Conversation)