noun
ADJECTIVE
▪ absolute , complete , total , undivided , undying , unswerving , unwavering
▪
He showed unswerving ~ to his friends.
▪ long-term
▪ fierce , great , intense , strong , tremendous
▪ unquestioning
▪ blind
▪ conflicting , divided , dual
▪
Disagreements with one's in-laws often create divided loyalties.
▪ primary
▪
His primary ~ was to his family.
▪ family , personal , tribal
▪ local , regional
▪ ethnic , religious
▪ party , political
▪ brand , consumer , customer
VERB + LOYALTY
▪ command , earn , engender , inspire , win
▪
He inspires great ~ from all his employees.
▪ build , create
▪
attempts to build customer ~
▪ retain
▪ feel , have
▪ demonstrate , display , express , prove , show
▪ declare , pledge , swear
▪
They pledged their ~ to the king.
▪ shift , switch , transfer ( esp. BrE )
▪
Some party members found it hard to switch their ~ to the new leader.
▪ demand , expect
▪ buy
▪
It was a blatant attempt to buy their ~.
▪ reward
▪
The company rewards customer ~ by offering discounts.
▪ owe
▪
She owed no ~ to him.
▪ doubt , question
▪ test
LOYALTY + VERB
▪ be , lie , remain
▪
His loyalties lay with people from the same background as himself.
LOYALTY + NOUN
▪ oath
▪ test
▪ card (= that gives benefits to regular customers of a shop/store, etc.) ( BrE )
▪ points ( BrE )
▪
Customers earn ~ points every time they shop in the store.
▪ programme/program , scheme ( BrE )
▪ bonus ( BrE )
PREPOSITION
▪ out of ~
▪
She stayed on at the school out of ~ to her students.
▪ ~ among
▪
The town is the object of fierce ~ among its inhabitants.
▪ ~ for
▪
Mass advertising creates brand ~ for a product.
▪ ~ from
▪
The company expects ~ from its employees.
▪ ~ to
▪
men whose ~ is to their political careers
▪ ~ towards/toward
▪
The team members felt tremendous ~ towards/toward one another.
PHRASES
▪ a conflict of loyalties
▪ an oath of ~ , a pledge of ~
▪ a sense of ~