/ ˌkɒnəˈteɪʃn; NAmE ˌkɑːn-/ noun
an idea suggested by a word in addition to its main meaning :
The word 'professional' has connotations of skill and excellence.
negative connotations
—compare denotation
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WORD ORIGIN
mid 16th cent.: from medieval Latin connotatio(n-) , from connotare mark in addition, from con- together with + notare to note.