/ daɪˈvɜːsɪfaɪ; NAmE -ˈvɜːrs-/ verb ( di·ver·si·fies , di·ver·si·fy·ing , di·ver·si·fied , di·ver·si·fied )
1.
diversify (sth) (into sth) ( especially of a business or company ) to develop a wider range of products, interests, skills, etc. in order to be more successful or reduce risk
SYN branch out :
[ v ]
Farmers are being encouraged to diversify into new crops.
[also vn ]
2.
to change or to make sth change so that there is greater variety :
[ v ]
Patterns of family life are diversifying.
[ vn ]
The culture has been diversified with the arrival of immigrants.
► di·ver·si·fi·ca·tion / daɪˌvɜːsɪfɪˈkeɪʃn; NAmE -ˌvɜːrs-/ noun [ U ]
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WORD ORIGIN
late Middle English (in the sense show diversity ): via Old French from medieval Latin diversificare make dissimilar, from Latin diversus , past participle of divertere , from di- aside + vertere to turn.