GLOCALIZATION


Meaning of GLOCALIZATION in English

( BrE also gloc·al·isa·tion ) / ˌgləʊkəlaɪˈzeɪʃn; NAmE ˌgloʊ-/ noun

[ U ] the fact of adapting products or services that are available all over the world to make them suitable for local needs

Oxford Advanced Learner's English Dictionary.      Оксфордский английский словарь для изучающик язык на продвинутом уровне.