/ ˈɪnəveɪt; NAmE / verb
to introduce new things, ideas, or ways of doing sth :
[ v ]
We must constantly adapt and innovate to ensure success in a growing market.
[ vn ]
to innovate new products
► in·nov·ator / ˈɪnəveɪtə(r); NAmE / noun
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WORD ORIGIN
mid 16th cent.: from Latin innovat- renewed, altered, from the verb innovare , from in- into + novare make new (from novus new).