/ ˈɪnəveɪtɪv; NAmE ; BrE also ˈɪnəvətɪv/ (also less frequent in·nov·atory / ˌɪnəˈveɪtəri; NAmE ; NAmE also ˈɪnəvətɔːri/) adjective
( approving ) introducing or using new ideas, ways of doing sth, etc. :
There will be a prize for the most innovative design.