( BrE also popu·lar·ise ) / ˈpɒpjələraɪz; NAmE ˈpɑːp-/ verb [ vn ]
1.
to make a lot of people know about sth and enjoy it :
The programme did much to popularize little-known writers.
2.
to make a difficult subject easier to understand for ordinary people :
He spent his life popularizing natural history.
► popu·lar·iza·tion , popu·lar·isa·tion / ˌpɒpjələraɪˈzeɪʃn; NAmE ˌpɑːpjələrəˈz-/ noun [ U ]