/ ˈprəʊfaɪlɪŋ; NAmE ˈproʊ-/ noun
[ U ] the act of collecting useful information about sb/sth so that you can give a description of them or it :
customer profiling
offender profiling
—see also racial profiling
► pro·fil·er / ˈprəʊfaɪlə(r); NAmE ˈproʊ-/ noun