/ ˌriːˈbrænd; NAmE / verb
[ vn ] to change the image of a company or an organization or one of its products or services, for example by changing its name or by advertising it in a different way :
In the 1990s the Labour Party rebranded itself as New Labour.
► re·brand·ing noun [ sing. , U ]:
a rebranding exercise
a £5 million rebranding