/ ˈskætəgʌn; NAmE -tərg-/ ( BrE ) ( NAmE scatter·shot /ˈskætəʃɒt; NAmE -tərʃɑːt/) adjective
[ only before noun ] referring to a way of doing or dealing with sth by considering many different possibilities, people, etc. in a way that is not well organized :
The scattergun approach to marketing means that the campaign is not targeted at particular individuals.