/ ˌʌnkənˈvenʃənl; NAmE / adjective
(often approving ) not following what is done or considered normal or acceptable by most people; different and interesting
SYN unorthodox :
an unconventional approach to the problem
unconventional views
OPP conventional
► un·con·ven·tion·al·ity / ˌʌnkənvenʃəˈnæləti; NAmE / noun [ U ]
► un·con·ven·tion·al·ly / -ʃənəli; NAmE / adverb