/ ˌʌpˈmɑːkɪt; NAmE -ˈmɑːrk-/ ( BrE ) ( NAmE up·scale ) adjective
[ usually before noun ] designed for or used by people who belong to a high social class or have a lot of money :
an upmarket restaurant
OPP downmarket
► ˌupˈmarket ( BrE ) ( NAmE ˌupˈscale ) adverb :
The company has been forced to move more upmarket.