n. proverb, proverbial saying, parable, maxim, adage, motto, slogan, apophthegm or apothegm, aphorism, catchword, catch-phrase My byword has always been, Honesty is the best policy
BYWORD
Meaning of BYWORD in English
Oxford thesaurus English vocab. Английский словарь Оксфорд тезаурус. 2012