n. saying, proverb, axiom, aphorism, adage, byword, saw, apophthegm or apothegm, epigram, motto, slogan; mot, witticism; cliché, truism Her maxim is, 'What you don't know, can't hurt you'
MAXIM
Meaning of MAXIM in English
Oxford thesaurus English vocab. Английский словарь Оксфорд тезаурус. 2012