NOVELTY

n. 1 originality, newness, uniqueness, freshness, innovativeness We are enthusiastic about the novelty of the new sales campaign 2 gimmick, gimcrack, trifle, gewgaw, bauble, knick-knack, toy, trinket, ornament, plaything, Brummagem, kickshaw New subscribers receive as a premium some novelty, like a ball-point pen or a cheap clock