GESTALT


Meaning of GESTALT in English

the theory that individuals are born with the perceptual need to organise the world in whole images using techniques such as; closure, grouping, figure and ground, proximity, continuity, similarity, common fate; Used in advertising where a little information is given thus drawing the viewer into attempting to complete the image.

Raynet Business and Marketing English glossary.      Английский глоссарий компании Raynet Business and Marketing .