certain factors, money, work conditions, security (Hygiene factors) will only maintain normal motivational levels e.g. 70% of effort or attention and to get 100% effort other motivational factors are needed e.g. achievement, recognition, responsibility (see motivation).
HERTZBERG MOTIVATION THEORY
Meaning of HERTZBERG MOTIVATION THEORY in English
Raynet Business and Marketing English glossary. Английский глоссарий компании Raynet Business and Marketing . 2012