KAN-SEI ENGINEERING

an integrated system for designing and manufacturing products so that the consumer will find them attractive, enjoyable, enhancing, and valuable. Kan-sei incorporates the holistic sensory appeal of a product -- how a product looks or performs, and how it feels and smells. Literally, kan-sei means sensory inspection. It is based on a large accumulation of knowledge and practice and is concerned with the emotional reaction of the consumer.