METAMEDIARY

online trading is so complex that it is creating a new breed of middlemen to ease the process of finding what you want. e.g.somebody buying a house might regard purchase, mortgaging, insurance, and maintenance as related functions - a metamarket. One function of the metamediary, he argues, is to link all these together electronically in a way that makes sense to customers and permits all their needs to be met by providers. The process is called metamediation.