a perceptual mapping technique that represents perceptions and preferences of respondents as a spatial map. The axes of each map are the underlying dimensions that respondents use to form their preferences and perceptions (see perceptual mapping).
MULTI-DIMENSIONAL-SCALING
Meaning of MULTI-DIMENSIONAL-SCALING in English
Raynet Business and Marketing English glossary. Английский глоссарий компании Raynet Business and Marketing . 2012