A Middlesbrough, England resident, usually working class. In most of England, working-class parents shout Get here! at their children. In Middlesbrough it's Howay!--a cry which can usually be heard somewhere at any given time in Middlesbrough town centre. Example: Did you meet Robert's new girlfriend? She's a right Howay!
HOWAY
Meaning of HOWAY in English
Slang English vocab. Английский сленговый словарь. 2012