A person who wears only brand name clothing for younger people: Adidas, Puma, etc. Example: Look at that girl--Puma trainers, Puma trousers, Puma top and a Puma hat. What a townie.
TOWNIE/TOWNY
Meaning of TOWNIE/TOWNY in English
Slang English vocab. Английский сленговый словарь. 2012