KIDVID

noun (Lifestyle and Leisure) In media slang (originally in the US): children's television or video; a children's programme or videotape. Etymology: A clipped compound, formed by combining the rhyming parts of kids' and video. History and Usage: Kidvid has been an established slang name for children's TV in the US for more than two decades (it first appeared in a new words dictionary in the US in 1955 and is typical of the abbreviated nicknames created by the entertainment paper Variety), but has recently acquired a new lease of life in British use with the explosion of the UK video market during the eighties. In American English it is often used attributively (with a following noun), in kidvid programming, etc. An alternative form kideo (for children's video, often used in trade marks) only recently started to catch on outside the US, while in Australia another variation on the theme, kidflick (a children's film), was more successful. At the network he moved from the kidvids, those barely animated cartoons he is said to really love, to the grown-up stuff. Listener 26 Jan. 1984, p. 11 Kids Vid, as the trade calls it, has suddenly become Big Business. The Times 27 Jan. 1986, p. 9 With the summer holidays in full swing there are plenty of 'kideo' videos available. Daily Express 20 Aug. 1986, p. 21 Ever since the early days of movies, the burning question has always been 'Is there a life after "kidflicks"?' Sunday Mail (Brisbane) 31 Jan. 1988, p. 24 The second Mom and Dad disappear, it's--click--on to the sugar-coated treats of commercial kidvid. New Age Journal July-Aug. 1990, p. 12