NOOV

adjective Also written noove (People and Society) In slang, a member of the nouveaux riches; someone who has recently come into money and thereby moved up to a higher socio-economic bracket. Etymology: Formed by abbreviating nouveau (itself sometimes used as a short form for nouveau riche), respelling the resulting word to reflect its anglicized pronunciation; English speakers might be tempted to pronounce nouv /--/. History and Usage: Noov and nouveau became popular slang abbreviations of nouveau riche in the late seventies or early eighties. A neighbour of ours...A real noove, pretending to be a farmer. Susan Moody Penny Post (1985), p. 31 The pupils: 45 per cent sons of Old Etonians...Also largish element of noovs to keep up academic standards and/or provide useful business contacts. The Times 7 Oct. 1986, p. 14