transcription, транскрипция: [ jɑ: ]
noun Also written ya (People and Society) A Sloane Ranger or yuppie; someone who says 'yah' instead of 'yes'. Etymology: Formed by converting their characteristic pronunciation of yah ('yes') into a noun. This mannerism had apparently been noted as long ago as 1887 in a student newspaper. History and Usage: Despite the fact that yah has evidently been a well-known affected pronunciation of yes for some time, the word was not used to characterize a social type until the early eighties. By the early nineties most people probably associated loud and repetitive use of yah more with the brash executive or yuppie type than with the upper classes. Pursuing my researches into the social make-up of the university [of St Andrews] with daughter and friends, I am reminded that the rich set are known as the Ya's, derived from their loud affirmations. Sunday Telegraph 17 July 1983, p. 9