(ˌ)agˌnäməˈnāshən noun
( -s )
Etymology: Latin agnomination-, agnominatio, from ad- + nomination-, nominatio naming; translation of Greek paronomasia — more at nomination
1. : the echoing of a sound of one word in another in close relationship with it (as in the same sentence)
2. : the repetition of a word but in different senses often for purpose of wit (as in punning) or for emphatic contrast