ˌ ̷ ̷ ̷ ̷ˈmentəm noun
( plural argumen·ta -tə)
Etymology: Latin — more at argument
: an argument, proof, or appeal to reason — used as the first term in many technical phrases designating forms both of sound and of fallacious reasoning
argumentum ad hominem
argumentum ad captandum
— compare ad captandum , ad hominem