ˈbiliŋ, -ēŋ noun
( -s )
Etymology: from gerund of bill (V)
1. : the making out or forwarding of customer invoices and bills
a battery of clerks to take care of the firm's monthly billing
2.
a. : advertising (as by posters or placards)
a widely publicized product that lived up to its advance billing
b. : presentation (as of an actor or play) to the public
he spent much time arranging for the billing of the controversial production
3. : total amount of business or investments (as of an advertising agency) within a given period
billings of leading agencies for a one-year period hit a record high
4. : the relative prominence given a name (as of an actor) in publicizing, advertising, or other promotional programs
the marquee of every theater gave him top billing