ˈ ̷ ̷ˌ ̷ ̷ noun
Etymology: build up
1. : the act of building up
2. : something produced by building up:
a. : a quantity (as of pressure or water) so produced
b. : a marked or excessive increase in a natural population usually resulting from progressively altered ecological relations
c. : something intended to enhance the popularity or prestige of an individual, product, or organization ; especially : excessively favorable publicity designed to sway public opinion often without regard to the merits of the case
his last boss gave him a good buildup but he was not up to our job