ˈmōv also ˈmȯv noun
( -s )
Etymology: French, mallow, from Latin malva; from the color of mallow petals — more at mallow
1. : a basic violet dye derived from phenazine, obtained as the first synthetic aniline dye by oxidizing crude aniline containing toluidine, and formerly used chiefly for dyeing silk
2. : a strong purple that is bluer and paler than monsignor — called also mallow purple, mauveine, perkin's purple, perkin's violet