rāˈklȧm noun
( -s )
Etymology: French, advertising, publicity, from réclamer to claim, appeal, from Old French reclamer to appeal, call back — more at reclaim
1. : public attention or acclaim not necessarily based on or proportionate to real value or achievement : publicity , vogue
wrote pungent articles which enjoyed immense réclame — F.A.Swinnerton
2. : a gift or passion for publicity : showmanship
his energy, his experimental verve, his réclame — Herbert Read
that innocent réclame of his, that irresistible passion for the limelight — Van Wyck Brooks