ˈ ̷ ̷ˌ ̷ ̷ noun
( -s )
Etymology: write up
1.
a. : an especially flattering written or printed official, literary, or journalistic account
b. : a written or printed account designed to emphasize or overstress the interest or significance of a topic
2.
a. : an increase in the book value or alleged assets of a corporation
b. : the act of setting down an unduly high value