a technique of advertising in which two or more competing products are compared in such a manner that certain good qualities are conceded but one product is made to appear clearly more beneficial or desirable than its competitors.
[ 1975-80 ]
ACCEPTED PAIRING
Meaning of ACCEPTED PAIRING in English
Random House Webster's Unabridged English dictionary. Полный английский словарь Вебстер - Random House . 2012