/ad"mas'/ , Chiefly Brit.
n.
1. high-pressure marketing in which mass-media advertising is used to reach large numbers of people.
adj.
2. characteristic of or relating to admass.
[ 1950-55; AD 1 + MASS ]
/ad"mas'/ , Chiefly Brit.
n.
1. high-pressure marketing in which mass-media advertising is used to reach large numbers of people.
adj.
2. characteristic of or relating to admass.
[ 1950-55; AD 1 + MASS ]
Random House Webster's Unabridged English dictionary. Полный английский словарь Вебстер - Random House . 2012