/an'euh mat"ik/ , Advertising.
n.
1. a preliminary form of a television commercial consisting of a series of drawings with a voice-over, prepared chiefly for test-marketing.
adj.
2. of or pertaining to animatics.
[ perh. b. ANIMATE or ANIMATION and AUTOMATIC, prob. on the model of photomatic a similar commercial made by filming still photographs, based on Photomaton the trademark name of a kind of automatic camera ]