— demassification , n. — demassifier , n.
/dee mas"euh fuy'/ , v.t., demassified, demassifying .
1. to cause (society or a social system) to become less uniform or centralized; diversify or decentralize: to demassify the federal government.
2. to break (something standardized or homogeneous) into elements that appeal to individual tastes or special interests: to demassify the magazine industry into special-interest periodicals.
Also, de-massify .
[ DE- + MASS + -IFY ]