flack 1
/flak/ , n. Sometimes Disparaging.
1. See press agent .
2. publicity.
v.i.
3. to serve as a press agent or publicist: to flack for a new rock group.
v.t.
4. to promote; publicize: to flack a new record.
[ 1935-40; said to be after Gene Flack, a movie publicity agent ]
flack 2
/flak/ , n.
flak.