/mas"kult'/ , n.
the forms of culture, as music, drama, and literature, as selected, interpreted, and popularized by the mass media for dissemination to the widest possible audience.
[ MASS + CULT(URE); coined by U.S. author and social critic Dwight Macdonald (b. 1906) in the essay "Masscult and Midcult" (1960) ]